What differentiates Dollamur’s CrossFit mat, The Go! Mat, from competitors?
The Go! Mat is currently the only mat of its kind developed specifically for the CrossFit market. It was co-designed with CrossFit Games athlete, Jason Khalipa.
How many CrossFit boxes does Dollamur have a presence at?
I would estimate we have a presence at over 200 CrossFit gyms in the U.S.
How quickly is the sport growing?
The growth of CrossFit gyms since I have been CrossFitting is phenomenal. When I started almost six years ago, there were less than 500 boxes in the U.S. Today, there might be that many in California alone. Five years ago CrossFit was an “underground” style of working out that was only for the “hardcore.” Now, everyone from teenagers to senior citizens, professional athletes to soccer moms and bartenders to CEOs, participate in CrossFit. The CrossFit Games appearing on ESPN, the sponsorship from Reebok and the recent interest from Nike have all taken CrossFit to the next level.
Dollamur provides mats to the CrossFit Games Regional qualifying events and the CrossFit Games, which are essentially the playoffs and championship events for the sport of CrossFit. We supply mats to those events through a partnership with Rogue Fitness, who sponsor the events.
Does Dollamur CrossFit have any notable partnerships?
Our partnerships with Jason Khalipa and Rogue Fitness carry a lot of weight in CrossFit. Jason is a very popular athlete in the CrossFit community and Rogue is considered the most prominent brand for CrossFit equipment. If Rogue sells your products, it adds instant credibility.